Peak: Appealing to the masses

The Steelers might be the kings of the town, but the Penguins are becoming political players (in a different way this time).

Apparently someone at Ravenstahl campaign HQ heard that the Pens-Flyers series is drawing good ratings. The first commercial of the first intermission during Tuesday's Game 4 was a pro-Luke ad. Now, I don't watch much local network television, but I think I watch enough to have an idea about what they show, and I have yet to see a Luke-for-Mayor ad this year.

Tuesday night was the first one I've seen.

According to SportsBusinessDaily (reg. required)...Sunday’s telecast of the Penguins-Flyers Game 3, drew a huge (for hockey) 1.7/4, NBC’s highest hockey ratings since the Winter Classic on New Year’s Day, and likely tied for the highest non-Finals/Winter Classic rating on NBC in the network’s history...According to Sports Media Watch, the game did a whopping 18.6/33 in Pittsburgh (Meaning 1 in every 3 households with a TV watched it) and a 7.0/15 in Philadelphia. (Courtesy of Puck The Media)

I guess hitting one out of every three households is a pretty good net to cast. Sports really does have a place in politics, even if it's just as a medium for spreading the word.